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Sanford's Supports Shared Fisheries
Sanford Ltd, New Zealand's second largest seafood company, is pledging
their support for co-operation in fisheries. The company is providing
significant funds and working together with recreational fishers in the
soon-to-be implemented 'Kingfish Go Wild' initiative. The project will
release thousands of farmed kingfish into the wild, and in the process,
save them from becoming crayfish bait. The releases of the fish will
benefit commercial, recreational and customary fishers in this shared
fishery.
"'Kingfish Go Wild' is about working together to manage the fish stock.
We are pleased to be taking a cooperative approach and proving that we
are willing to work with others," said Eric Barratt, Chief Executive of
Sanford Ltd.
"Going forward we want to continue to work with others to ensure
sustainable fish stocks. We want to show the world we take our promise
of sustainable seafood seriously and to ensure plenty of fish for the
future. By working together we can achieve that.
"Seafood is very important to New Zealand and consumers rely on
commercial access to seafood. Auckland Fish Market, is a prime example
of this, and is now a major focus for consumer access to all varieties
of New Zealand seafood.
"Can you imagine a restaurant menu, a fish and chip shop or supermarket
without New Zealand seafood? It is a very important resource for all New
Zealanders, earns New Zealand around $1.3 billion in export returns per
year, and provides significant health benefits. Its value must not be
understated. Seafood is a resource to be treasured," said Mr Barratt.
The next releases occur on:
12th July 2006 at Mangonui and Whangaroa
13th July at Houhora and Opua, Bay of Islands
Sanford Ltd, New Zealand's second largest seafood company, is pledging
their support for co-operation in fisheries. The company is providing
significant funds and working together with recreational fishers in the
soon-to-be implemented 'Kingfish Go Wild' initiative. The project will
release thousands of farmed kingfish into the wild, and in the process,
save them from becoming crayfish bait. The releases of the fish will
benefit commercial, recreational and customary fishers in this shared
fishery.
"'Kingfish Go Wild' is about working together to manage the fish stock.
We are pleased to be taking a cooperative approach and proving that we
are willing to work with others," said Eric Barratt, Chief Executive of
Sanford Ltd.
"Going forward we want to continue to work with others to ensure
sustainable fish stocks. We want to show the world we take our promise
of sustainable seafood seriously and to ensure plenty of fish for the
future. By working together we can achieve that.
"Seafood is very important to New Zealand and consumers rely on
commercial access to seafood. Auckland Fish Market, is a prime example
of this, and is now a major focus for consumer access to all varieties
of New Zealand seafood.
"Can you imagine a restaurant menu, a fish and chip shop or supermarket
without New Zealand seafood? It is a very important resource for all New
Zealanders, earns New Zealand around $1.3 billion in export returns per
year, and provides significant health benefits. Its value must not be
understated. Seafood is a resource to be treasured," said Mr Barratt.
The next releases occur on:
12th July 2006 at Mangonui and Whangaroa
13th July at Houhora and Opua, Bay of Islands
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